Media and Entertainment

With the explosion of digital media and content distribution opportunities, daily innovations in consumer and digital technologies, and customers demanding entertainment that meets their personal needs, you must use technology strategically to succeed.

Whether seeking to navigate the digital media supply chain, optimize your physical supply chain, maximize content licensing opportunities,, or engage directly with your consumers through targeting of personalized content, Teradata can help you use data for better decision making and real-time insights. With applications riding on our powerful database, we can help you:

  • Consolidate your information infrastructure across operations, channels, brands and media
  • Streamline your digital supply chain and identify and maximize content licensing revenues
  • Optimize your physical supply chain, preventing costly out-of-stocks
  • Integrate your behavioral web ad, response, and audience data to power advanced advertising analytics that create premium ad space, and drive higher ad revenue

“We’re able to measure our performance and know instantly whether we’re meeting our goals in any area throughout the day, and to take action when it’s needed,”

Jack Gustafson, Director of Data Warehouse, DIRECTV, More

Meeting Your Needs

Business Intelligence

Seeing the Big Picture

Sony Pictures Home Entertainment digs deeper into DVD sales figures.

The Role of Technology in the Digital Entertainment Industry

Balancing consumer demand for content on-demand and on the device of choice, with the need for content owners to continue to preserve the revenues for creation of content.

Customer Relationship Management

Direct Customer Retention

DirecTV proactively responds to and reverts cancellation requests through real-time monitoring of customer service requests

Blog: Finding Deeper Insight into the Customer Journey

Here’s a tale of your average DVD-buying consumer:She’s a fan – with a longstanding love affair with Harry Potter (sorry, have to pick on someone today. Guess that’s you, Warner Brothers!). You know this because she’s a Facebook fan (nearly 43 million of ‘em and counting); she’s clicked-through to the Harry Potter website thanks to a paid keyword search; and, once there, she registers on the site, opening the door to targeted email after targeted email.

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Blog: Finding Deeper Insight into the Customer Journey
 

Our Products & Services

With a long track record helping media and entertainment companies implement successful business solutions, Teradata offers:

Products

Teradata Metadata Management & Transformation

Create comprehensive and accurate title metadata and dramatically reduce output costs.

Teradata Royalty Management

Streamlined royalty management, calculation and analytics for content rights and royalties calculations for content owners and distributors.

Teradata Set-top Box Analytics Platform

Seize the opportunity to enable subscriber insight and and increase content and advertising monetization through analytics of TV usage and set-top box data. 

Teradata Demand Chain Management

Reverses the flow of information in the traditional supply chain, delivering multi-million dollar ROI by preventing missed DVD sales.

Teradata IP Rights Insight

A multi-platform world means more opportunity and more challenge to fully monetize your content. Bring it all together to grow your licensing business faster.

Teradata Integrated Web Intelligence

An explosion of online properties and services are giving M&E companies new opportunities to understand their consumers online . Use web behavioral data for better decision-making and improved business value.

Teradata Media and Entertainment Logical Data Model

Integrated, subject-oriented model of key business information as a single source for decision support.

Teradata Database

Patented parallel architecture delivering an industry-leading benchmark performance.

Teradata Platform Family

Designed to support entry- to enterprise-level data warehousing.

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Services

Teradata Media and Entertainment Industry Consulting Services

Leverage our experience to help you with architecture and design modeling, data warehouse migration, analytics and more.

Teradata Project Management Services

Guide your EDW development planning and develop applications to support your business needs.

Teradata Availability Management Services

Minimize risk and maintain the most uptime possible for your data warehouse.

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Next Steps

Navigate a New Media Landscape
Teradata brings leading industry solutions to help your organization navigate and thrive in a new media eco-system.

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How can we help?
Contact us for insight and answers to your questions.

Contact Teradata

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