Teradata Retail Logical Data Model

Your Data Is Served

Before Teradata, Brinker's system focused on operational data collected by a POS system in each restaurant that collected a lot of data including sales transactions, cook times and time cards. This data was pulled every night and loaded into the company’s warehouse — a process that proved fairly successful in capturing data — but didn't meet Brinker’s needs for actually analyzing and reporting it.

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"The Teradata data warehouse, Retail Logical Data Model, and data mining software give us the needed infrastructure along with a mature and tested data model and the ability to improve decision making."

Larry Popps, Director of Management Information Systems, Cabela’s , NRF Stores Magazine

Today's retailers must rapidly analyze customer purchase preferences, interpret sales trends and make informed buying decisions to remain competitive. Teradata helps you leverage your technology investment with modeling tools to plan and implement your enterprise data warehouse to align your strategy with specific operational improvements and actions.

Teradata Retail Logical Data Model provides a single, integrated view of your business that allows business and IT users to communicate about information needs and systems. Combined with the Teradata Retail Enterprise Data Warehouse Roadmap, it shows the pieces of information required to support the Business Improvement Opportunities that challenge your business, including:

  • Enterprise business data
  • Data relationships
  • Business rules governing these data relationships
  • Retail-specific topic areas

Features & Benefits

Teradata Retail Logical Data Model allows your enterprise to:

  • Easily define your data requirements for your organization
  • Leverage a well-documented set of data definitions and relationships, which can be customized for your environment

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Primary Components

The Teradata Retail Logical Data Model supports analytics for key retail business process areas including:

  • Merchandising
  • Assortment/Category
  • Management/Product Mix (PMIX)
  • Item Pricing and Cost Detail
  • Inventory Management
  • RFID/Serialized Item Track and Trace
  • Shipment, Freight, Bill and Claims
  • Invoice
  • Agreements (terms, conditions)
  • Procurement
  • Promotion Management and Marketing
  • Point-of-Sale Transactions and Detail
  • Catalog Sales and Content Management
  • Loyalty and Gift Card Usage and Behavior
  • Store Labor and Operations
  • E-Tail Web Commerce and Interactions
  • Forecasts and Scoring
  • Sales Tax and Free Compliance
  • Call Center Productivity
  • Customer Value, Shopping and Product Purchase Behavior

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Related Business Needs

Our retail experts have developed the tools and processes needed to help you successfully develop your business. We can assist you in any of your business needs including:

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Next Steps

Active Data Warehousing and CRM at Overstock.com

Learn how Overstock.com uses Teradata not only for product pricing, but for an e-mail marketing strategy that delivered a 50% lift in revenue.

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